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NBA Finals Game 3 memes: Kevin Durant photo goes viral

On a golden night for Golden State, even a jaw-dropping LeBron James dunk couldn't save the Cleveland Cavaliers.

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Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, generational studies. Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
Gael Cooper
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It's not looking good for the Cleveland Cavaliers, now down three games in the NBA Finals after losing to the Golden State Warriors 102-110 at home.

But it was looking very good for Warriors forward Kevin Durant, who delivered 43 points and a gem of a performance. Durant not only starred on the court, he starred in the biggest Twitter meme that built up during and after the game.

After Durant sank a big shot, teammates Steph Curry and Draymond Green surrounded KD, looking thrilled, while the camera caught Durant himself looking unperturbed. On Twitter, creative captions flew like three-pointers.

It wasn't as great a night for LeBron James and the Cavs, but in one memorable moment, James grabbed a self-pass off the backboard for an electrifying dunk.

But James aside, the memes were pretty depressing if you're a Cavs fan.

The Finals could wrap up with Game 4 Friday night in Cleveland. If the Cavaliers manage a win, the series would head back to Oakland on Monday for Game 5.

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