She didn't see it coming. Worse, the woman who's holding the phone doesn't seem to realize her companion has been struck. She just keeps staring at the phone.
I take no pleasure in the result and hope the woman wasn't terribly hurt. That's a big ball they play with there.
But it's just one small image of how engrossed we have become in gadgets, to the detriment -- as Cuban says -- of actually being able to simply enjoy a piece of entertainment.
It's almost as if some people go to an NBA game to sniff the atmosphere, nibble the burgers and listen to the crowd, but most of all to, who knows, post pictures to Instagram and do a little online shopping.
It's one thing to attempt to multitask. The trouble is our phones are sucking us so far into themselves that we lose sight of the outside world completely.