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My6Sense puts smart RSS reading in your pocket

New mobile RSS reader My6Sense watches what you read, then offers up recommendations and rankings on other reading choices.

Josh Lowensohn Former Senior Writer
Josh Lowensohn joined CNET in 2006 and now covers Apple. Before that, Josh wrote about everything from new Web start-ups, to remote-controlled robots that watch your house. Prior to joining CNET, Josh covered breaking video game news, as well as reviewing game software. His current console favorite is the Xbox 360.
Josh Lowensohn
3 min read

Editor's note: This post was amended to reflect a later release date for this app. My6Sense for the iPhone was originally expected to be on the app store Thursday morning, although it remains in Apple's approval process. For the purpose of this review I was using the same version which was installed using a testing provision.

My6Sense, a company that previewed its RSS recommendation technology at the Under the Radar Mobility conference back in late November, is finally ready to get its tools into the hands of users. The company soon plans to release its first native application for mobile phones (currently for the iPhone only), which pulls in RSS feeds and adjusts what it presents based on your reading habits.

To make those adjustments, the product revolves around a machine learning algorithm called "digital intuition." As you read, it slowly builds a profile for recommendations on other items you should check out, and ranks them accordingly.

There are six levels of digital intuition in all. Any time you check for recommendations it updates a small bar that tells you how far along its cold, robot brain is to knowing your deepest reading desires. In the hour or two I spent with the app, I nearly got to level three. Apparently it takes much more browsing than I was willing to give it before it could offer expert recommendations. Nonetheless, after just that short amount of time it was doing a pretty good job pointing me toward articles I did, in fact, want to read.

Feeding frenzy
Finding feeds to begin with is quite easy. You can enter URLs manually, download packs of RSS links that have been curated by My6Sense, or import the news feed from places like Twitter, Facebook, FriendFeed, and Flickr. It's also got a tool for grabbing your feed collection from other RSS services like Google Reader, My Yahoo, NewsGator, and Netvibes. I just used my feed collection from Google Reader, which was as simple as plugging in the credentials for my Google account. My6Sense was even nice enough to keep all my folders and meticulous feed organization intact.