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Movies and TV shows coming to PS3?

Sony Senior Vice President Peter Dille mentions in his blog that a video service is headed for the PlayStation 3.

Could the PS3 be getting Netflix support soon?
Could the PS3 be getting Netflix support soon?

The PlayStation 3's newest v2.30 firmware just came out yesterday, but Sony isn't show any signs of slowing down its updates for the PS3. In a blog yesterday, Senior Vice President Peter Dille wrote this enticing tidbit:

Many of you have been hearing rumblings about a video service that will allow you to download full-length TV shows and movies via PLAYSTATION Network for North America. While I don't have any new announcements here for the PlayStation Nation, it's already been confirmed that we'll be offering a video service for PS3 in a way that separates the service from others you've seen or used. Ultimately the goal of the PLAYSTATION Network service will be to break through the overwhelming clutter of digital media to give you the TV, movies, and gaming content you want. More on this very soon...

That sounds pretty promising for PS3 fans, but until we get more information, all we can do is speculate. Just a few months ago, there were plenty of rumors about Netflix coming to the PS3. That would certainly be a great score for the PS3, as many people already have Netflix subscriptions and consumers seem more open to subscription plans for movies than they do for music. Another solid option would be support for Hulu, which offers a bunch of TV shows from Fox and NBC--plus some Universal movies--broken up only by short 15-second ads. This might seem even better to some PS3 owners, mainly because it's 100 percent free. The most likely option is that Sony rolls out its own video service, and that has the biggest potential to be a bust. Sony always seems to be a little quirky with digital media downloads (see: Sony Connect and ATRAC3), and we're betting that a proprietary "Sony Video Store" would be much more expensive than Hulu or Netflix--probably more in line with iTunes pricing.

What do you think? Would you use Netflix on your PS3? Would Hulu be a worthwhile add-on? Or will Sony finally get digital media downloads right on the PS3?