Moto X sign-up page goes live

The first big thing from Motorola as a Google company is set to be customizable and put together in Texas later this summer.

Eric Mack Contributing Editor
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Eric Mack
2 min read
This is what it looks like when a unicorn becomes real. Motorola

Looks like Google's Motorola is finally ready to solve for X. After months of rumors and speculation, the sign-up page for the Moto X phone is finally live, and a marketing campaign is rolling out to build the hype for the first big flagship phone from Motorola that will source a mighty chunk of its DNA from the Google ethos.

The page and ad campaign both hint that the Moto X will be highly customizable, using the tag line "Designed by you / Assembled in the USA." The page also notes that Motorola plans to ramp up the Moto X assembly process in the coming months -- a passage on the sign-up page reads:

By the end of the summer we expect there to be more than 2,000 new employees in Ft. Worth, TX, working to make all of this possible. Imagine what else you can do when you have the world's best design, engineering and manufacturing talent located here in the USA.

The emphasis on American workers comes after Apple's increased focus on its "designed in California" tag line for its products surfaced at its Worldwide Developers Conference last month.

As for the Moto X phone itself, the most recently rumored specs weren't as impressive as some of the more fantastical whisperings we heard about the phone earlier in the year.

Here's hoping Motorola has cracked the code for allowing us to custom design a phone by picking and choosing from the most drool-worthy rumored features. I'll take mine with a laser-projected keyboard and an invisibility cloak to prevent theft, thank you very much.

Check out the sign-up page here and let us know in the comments if you plan to wait for the Moto X.