Microsoft turns Forbes magazines into Wi-Fi hot spots

In order to promote Office 365, select copies of Forbes magazine are coming with a Wi-Fi router inserted inside. Well, you have to sell magazines somehow.

Chris Matyszczyk
This is what you get inside. KCVStarbiker/YouTube Screenshot by Chris Matyszczyk/CNET

I have always believed that the old and the new can coexist with extreme joy.

Microsoft appears to believe this too.

In a promotion that melds the dying world of magazines with the living world of Wi-Fi, select copies of Forbes are enjoying a Wi-Fi router, which oozes 15 days of free Wi-Fi through T-Mobile.

This fetching gift was first noticed by someone on the Slickdeals forum -- handle BigMacG4 -- who wondered whether anyone else had been fortunate enough to be gifted this way.

It all seems to be part of a promotion for Microsoft Office 365.

Indeed, a Microsoft spokesperson told Mashable: "The custom 4-page insert with Wi-Fi hot-spot capabilities ran in the May 6, 2013 issue of Forbes and was sent to a limited number of technology and business professionals."

It's not easy to make the cloud seem interesting, so this is one way of at least attempting to inspire.

Those who receive this fine gift ought to remember that they have to charge it first and they should get around three hours of Wi-Fi with every charge.

The router can apparently satisfy as many as five devices at once, which might make your evening commute slightly more entertaining.

Perhaps you'll see someone who takes your fancy sitting opposite you.

"Would you like to try my Wi-Fi?" would surely be a heavenly opening gambit.