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Microsoft names new PR chief

The company has hired Simon Sproule, former top communications executive at Nissan Motor, to fill its vacant corporate communications VP post.

Ina Fried Former Staff writer, CNET News
During her years at CNET News, Ina Fried changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley.
Ina Fried

Microsoft said on Tuesday that it has hired Nissan Motor communications chief Simon Sproule to serve as vice president of corporate communications.

Sproule Nissan

Sproule will start at Microsoft on March 2, the company said, reporting to Mich Mathews, senior vice president of Microsoft's overall marketing efforts.

The post has been vacant since September, when former communications VP Larry Cohen left to serve as Bill Gates' chief of staff.

Sproule, 40, spent five years at Nissan, and before that held several positions at Ford Motor, including vice president of communications for Aston Martin, Jaguar, and Land Rover North America.