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Alright, Alright! Matthew McConaughey extolls the virtues of VHS

Technically Incorrect: Jimmy Kimmel enlists the help of the Oscar winner (and native Texan) to see if he can give a boost to Austin business Vulcan Video in a series of local ads.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

Jimmy Kimmel and Matthew McConaughey ride in to promote Vulcan Video, with its wide selection of Asian horror movies and -- get this -- free parking. Jimmy Kimmel Live/YouTube screenshot by Chris Matyszczyk/CNET

They like wet-looking ladies with hair in their face.

No, these words weren't used to describe Jimmy Kimmel and Matthew McConaughey. At least not on camera.

But on Monday night's "Jimmy Kimmel Live," the proprietors of a video store in Austin, Texas, walked Kimmel around to describe all the outre wares on their shelves. The wet-looking hairy ladies reference was describing those who make and like Asian horror movies.

At Vulcan Video, you can even get VHS tapes. (Kids, VHS tapes were things that your parents used to buy to see TV shows they'd missed and naked people.) Two or three a day is the average business on those.

Perhaps this is one reason why the store applied to have Kimmel help it out during South by Southwest week. The late-night TV host was in town to film his show during the annual festival. In the weeks leading up to SXSW, he asked Austin businesses interested in having a local TV ad produced by the show to apply via Twitter.

Kimmel and his team (which happened to include native Texan Matthew McConaughey) made three TV spots.

One presented DVDs and VHS tapes as the simpler alternative to all that clicking we have to do these days. One featured the free parking and, well, other services.

The last is a homage -- at least in part -- to the recently departed Spock. I will leave you to enjoy the fulsomeness of its nuances.

Will Vulcan Video survive? Will McConaughey return to make more ads for this classic concern -- ones that are hopefully more moving than his limping opuses for Lincoln?

Can any star save a business which has not merely been overtaken by technology, but lapped?

Or will Austin one day host Vulcan Video's artifacts in a museum that SXSW attendees will respectfully visit to admire a world that once was and is no longer?