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Marc Benioff: From assembly programmer to software magnate

In this Super Techies interview, Marc Benioff discusses his early days in technology developing software games, his turn as a summer intern at Apple, working alongside Oracle founder Larry Ellison for 13 years, and the evolution of Salesforce.com.

In this Super Techies interview, I talk with Marc Benioff about his career in the software industry. Benioff is the co-founder, chairman, and CEO of Salesforce.com, which has led the business software-as-a-service revolution with its CRM-based platform. Salesforce.com is expecting to reach the $1 billion revenue threshold in its 2009 fiscal year, ending January 31, 2009.

In the interview, Benioff discusses his early work developing games for the TRS 80, Apple II, and Commodore 64, and his turn as a summer intern at Apple in 1984, coding in assembly language for the Macintosh.

Benioff also shares what he learned working alongside Oracle founder Larry Ellison during his 13 years at the company. In addition, he outlines the origins of Salesforce.com, which he started in 1999, and offers some insight into his aggressive marketing strategies and recipe for business success.

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