Technology is trying to take over the world with as much grace as it can.
Sometimes, though, its influence can seem overt, especially when it steps onto the hairy, scabby toes of traditional thinking.
Earlier this week, there were unconfirmed rumors that a baby had been named Hashtag.
But, even if true, this is likely a one-off.
What is more important are societal trends. So my epiglottis was temporarily blocked with excitement on hearing that more and more parents are naming their children after Apple products.
I gurgle with delight at the information offered by Babycenter.com that "iBabies" constitute one of the "hottest baby name trends of 2012."
It seems that the name Apple has become 15 percent more popular as a baby name since the previous year. But this, at least, we can put down to the prescience of Gwyneth Paltrow, whose little child of one sex or other bears that name.
However, 12 percent more boys were named Mac, which has got to be a homage to Cupertino, rather than, say, a reference to hip cosmetics or singer Mac Davis.
It will surely stun you into an enhanced relationship with your iPhone 4S or 5 to also learn that 5 percent more girls were named Siri this year than last.
Clearly, her excellent knowledge of everything -- well, everything she can hear and decipher -- moved parents to make their respect permanent.
There is no suggestion, though, that this Apple-worship is indiscriminate.
It isn't as if there are suddenly more bediapered Pods, Pads, Jobs, or Airs running around.
To be sure, the Apple-inspired names still have a way to go before they catch up on the even more powerful trends.
For example, 46 percent more babies were named Reagan in 2012. There was even a significant proliferation of Carters, Lincolns and, yes, Nixons.
Moreover, "50 Shades of Grey" offered vast inspiration, with the name Grey leaping 20 percent in popularity. Sadly, the name Christian -- the book's handsome rake -- dropped in popularity. Babycenter attributes this to moms feeling physically attracted to the character but not seeing him as a role model for their sons.
It might well be that when we look at the list of 2013 we will see Galaxy, Lumia, and Wii as baby name trends.
I fear, though, that there may not be too many new BlackBerrys running around, demanding their parents' constant attention.