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Lumix--as much a camera as a phone

Panasonic's site shows off the Lumix Phone, which features 13.2 megapixels, a flash, a multicoated lens, and simple photo sharing.

Lumix on one side, phone on the other. Panasonic

Panasonic has taken the wraps off its Lumix Phone at Ceatec 2010.

The Lumix Phone site now displays the design of this handset with a slide-out keypad and shows off sample photos taken using the device's 13.2-megapixel shooter.

Aside from the specs that Panasonic revealed last week, a few other details have emerged. It has a flash and the lens is widest at 27mm. Similar to a standalone camera, the lens is multicoated to reduce flare. Another feature is Panasonic's picture Jump technology for easy sharing of photos. Like the company's Lumix line of compact digital cameras, the Lumix Phone uses the intelligent Auto (iA) name for its auto mode.

As with Panasonic's wide range of fold phones and Viera handsets, the Lumix Phone is exclusively for the Japan market. It comes in four colors: blue, gold, black, and pink.

(Source: Crave Asia)