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Levi's to debut cell phone in Europe this September

Denim company makes announcement in Paris this week; new phone to come in five color models and will ship with vintage-style watch chain.

Caroline McCarthy Former Staff writer, CNET News
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.
Caroline McCarthy
He's cute, but the phone's a little clunky-looking Levi's

Not to be outdone by its higher-end fashion brethren like Prada, denim mainstay Levi's will be selling a mobile phone and marketing it to young, label-conscious technosexuals, the company announced in Paris this week. The original partnership was announced in October.

The steel-encased phone, manufactured by the French company ModeLabs, comes with a detachable chain that's reminiscent of vintage pocket watches. Buyers will be able to choose between metallic silver, brown copper, and black color schemes; for those with more feminine inclinations, "shiny silver" and "shiny sand" models will also be introduced, featuring "mirror" screens. (No word on whether those will cost more.)

Blogs have reported that the phone will come with Bluetooth and MP3 player capabilities as well as a two-megapixel camera, but none of those details were included in the official release from Levi's.

The new handset hits European stores in September.