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Lemnis ratchets up LED race with brighter bulb

Lemnis Lighting to release LED replacement for traditional home lighting that gives off 500 lumens, enough to replace a 40-watt or 60-watt bulb.

Lemnis Lighting on Wednesday introduced an LED bulb which puts out 500 lumens of light and can be used as a more efficient bulb for traditional home lighting tasks.

Lemnis Lighting

Called the Pharox 500, the light will consume 7 watts and can be used to replace a 60-watt bulb, according to the company. Lemnis plans to have the bulb, which can last for 25 years, available on its Web site in the coming weeks for under $40.

As LED lighting has improved, lighting companies are starting to offer replacements for 40-watt and 60-watt incandescent bulbs or compact fluorescents for everyday lighting tasks. General Electric and Osram Sylvania, for example, both plan to introduce LED bulbs for consumers this year.

Lemnis Lighting's strategy is to create a line of LED replacement products offered to consumers online. On Wednesday, it introduced the Pharox Candle to replace the bulbs in chandelier fixtures. It also introduced more efficient spot light replacements for halogen bulbs.

In an interview last month, Lemnis Lighting President Warner Philips said that the price of LED lights will go down steadily this year, driven by demand and improvements in the electronics.

He predicted that the prices for bulbs that could replace incandescent or compact fluorescents will go under $30 by the end of this year and down to $10 in five years.

Lemnis Lighting bulbs don't use mercury as compact fluorescents do and are recyclable, according to the company.