Krispy Kreme in the UK is celebrating Xbox's 20th anniversary with Xbox-themed doughnuts.
The company showed off the new confections in a video, tweeted out Wednesday, that both satirizes tech product launches and heralds the arrival of The Nexus Level Doughnut.
Welcome to the next generation
— Krispy Kreme UK (@krispykremeUK) July 28, 2021
Introducing... The Nexus Level Doughnut
Coming Soon 👀https://t.co/UVteHkCnjT@xboxuk #KrispyKremeXbox pic.twitter.com/Xf3hRuKybw
The video touts "smooth surfaces and ergonomic form for enhanced enjoyment," while describing the doughnuts, which have the green Xbox X across them.
The Nexus Level Doughnuts will be available in Krispy Kreme stores in the UK and Ireland from Aug. 2 through Aug. 22. Krispy Kreme is also offering a chance to win an Xbox Series S, plus a month of Xbox Game Pass Ultimate with every initial entry.
Krispy Kreme regularly releases theme doughnuts, including 2020's homage to Rick and Morty.