Kiss rockers to showcase Babel-busting tech

Ortsbo.com is using Gene Simmons and Paul Stanley to demonstrate technology that helps people speak to each other in their native tongues.

Greg Sandoval Former Staff writer
Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at @sandoCNET.
Greg Sandoval

How do you say "I want to rock and roll all night and party every day" in Dutch, Taiwanese, or Swahili?

Album cover from 'Rock and Roll Over.' Casablanca

You might be able to find out today when Paul Stanley and Gene Simmons, two members of the iconic glam rock band Kiss, take part in a real-time "multi-language global chat" with fans.

The chat is, of course, designed to bring attention to Ortsbo.com, a language translation service. From the press release: "Ortsbo.com eliminates the need to cut, copy and paste text into a translator by automatically translating typed text into the specified language instantly. The service works with over 50 different languages."

Users who want to instant-message the Kiss members can communicate in their own languages. And who better than Simmons to showcase a service that deals with native tongues?

"Ortsbo.com is taking a sledgehammer to the tower of Babel," Simmons said in a statement.

Simmons and Stanley will be conducting the chat from Beverly Hills, Calif., starting at 7:30 a.m. PT.