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Kickstarter lets creators livestream their progress to backers

The new feature is designed to create more "intimacy" by bringing them to the same virtual room together.

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile | 5G | Big Tech | Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng
kickstarter-live.jpg
Screenshot by Roger Cheng/CNET

Kickstarter has gone live.

The crowd-funding sites on Tuesday launched a live streaming service, allowing creators to give updates and gather feedback in real-time videos.

Kickstarter Live is designed to bring "intimacy" between creators and backers. Like other live streaming services like Facebook Live and Periscope, creators can livestream their work and take questions from backers that pop up immediately. Viewers are encouraged to send questions, make comments send selfies and more.

Kickstarter is just the latest to employ live streaming, which is an increasingly popular form of communication. The company is hoping this feature will help raise community engagement.