Justin Bieber says Instagram is hell

Technically Incorrect: During a concert in London, the great singer laments the state of social media.

Chris Matyszczyk
2 min read

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

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He's been to Hell and back.


It was all so good while it lasted.

No, I'm not talking about Justin Bieber's career. I'm talking about social media.

It seemed to signal the dawn of a new era of self-expression. Instead, once that self-expression was expressed, it became a cesspool of hate and horror.

This is something of which the great singer is acutely aware. During a concert in London on Tuesday night, Bieber paused to consider what Instagram has done to humanity.

Bieber gave up on Instagram in August, after a spat there with his ex-girlfriend Selena Gomez and general outpourings of nastiness from too many.

On Tuesday, he asked the audience: "Who thinks I should get my Instagram back?" Everyone does, Justin. Everyone.

He wasn't in favor of the idea. "Instagram is for the devil. I think hell is Instagram."

I confess I, too, had a hellish period like this. I suddenly worried about how many people liked my picture of empty wine bottles and shrimp tacos. One way I found of getting past it is to not post very often. Then, people are only too glad to see that you're alive and eating. (Well, what else is Instagram for if not food porn?)

Bieber isn't completely convinced that Instagram is hell. He claims to be "90 percent sure."

"We get sent to hell, we get like locked in the Instagram server," he explained.

I contacted Instagram to ask whether this was the case, but didn't immediately receive a reply.

Perhaps the world is, indeed, one big Instagram Matrix where all we can do is take pictures of our predicament and hope they will be liked and shared.

Bieber may be right. Bieber may be the only one who can save us.