Online-video network Joost is expected to announce on Monday that it will feature videos from Heavy, a site popular among college-age males.
Joost, a start-up founded by Janus Friis and Niklas Zennstrom, the duo that gave the world Skype and Kazaa, has been out striking a host of content deals with media companies ranging from Viacom to the Turner Broadcasting System to Sony Pictures.
The company aims to turn Internet video into a more TV-like experience for viewers.
One of the big questions analysts had about the company was whether it could land hot content from major TV networks and Hollywood studios. The company has gone a long way toward proving that it can.
Few had any questions about the company's peer-to-peer system. Friis and Zennstrom have built two other successful companies using similar technology.
Nonetheless, at Joost's official launch last week, customers complained of choppy images and long waits before they were able to change channels. Joost's service features more than 75 channels of video content.
A representative of New York-based Heavy said the site plans to offer three categories on its Joost channel: Heavy Animation, Heavy Comedy and Heavy Gurls.