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iPhone 2.0 FUD-o-rama

Rob Enderle and the fools who quote him.

An ancient Zen koan reads, "Who is the more jacktastic? The jackass, or the jackass who quotes him?"

Which brings us to this Information Week piece by Eric Zeman: Analyst: Don't Buy iPhone 2.0.

No guesses as to who the "analyst" is. Yep, it's Rob.

It's hard to argue with some of the advice given by Rob Enderle, principal analyst with Enderle Group, about iPhone 2.0.

Rob Enderle, in regards to anything Apple, is not an "analyst", Eric. He is a quote machine. And, thus, the horny one will not be linking to or bothering to dissect the source of Zeman's piece.

The Macalope, amongst others, has explained this ad nauseam, but when literally everything that comes out of your mouth is anti-Apple, it's clear there's no analysis going on, just cynical attempts to get quoted. That's Rob's shtick. That's his business model. Anyone who quotes him, therefore, is either lazy, ill-informed or willfully bashing Apple for no reason other than to bash Apple.

This is not to say that all Apple-bashers or Apple-bashing is wrong. It's to say that if you have a point to make about Apple, quoting Rob Enderle is simply detrimental to your case.

Not that Zeman has a case to be made. It's really just another spin on the "Why would you get the iPhone 2.0 when someone else might deliver something better months later?!" Zeman claims Enderle's sterling "analysis" indicates there's something different about the iPhone versus other smart phones.

So why the cautionary advice about the iPhone? Because it is more computer than phone. Computers bring with them more complexity, more issues, more places for things to go "wrong".

This is absurdly over-simplistic. And Enderle's complaints about the problems with the launch of the original iPhone are overwrought. Sure, there might be issues with the next iPhone when it first comes out. If you're risk-averse, if you use your phone for mission-critical purposes, if you're currently running for president, you might want to wait a little while. The amount of time being proportional to you level of risk aversion and/or the number of delegates you have.

What's more important here is process. Yes, Apple -- like all technology companies -- is willing to live with a certain amount of bugs in order to ship product. But its track record of shipping something with a high signal to noise ratio is solid.