Continuing its effort to recover from declining Zip sales, Iomega has again expanded into new storage areas. The Roy, Utah-based company on Friday said it will begin selling Iomega-branded CompactFlash and SmartMedia cards in March. Iomega did not disclose prices but said CompactFlash would be available in 16MB, 32MB, 64MB and 128MB capacities. SmartMedia will be available in the first three capacities but not 128MB.
Iomega built its success on high-capacity Zip drives and disks, but has expanded its product line as other storage technologies, particularly CD-rewritable, soared in sales. The company now offers MicroDrive, a PC Card storage device for notebooks, as well as the Predator CD-RW drive. More recently the company has pushed into emerging markets. Iomega's Fotoshow, for example, lets consumers edit and display photos on a TV.