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Play-Doh for adults smells like smoked meat, overpriced lattes, mom jeans

Is this what middle-aged nostalgia smells like?

Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, and generational studies Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
Gael Cooper
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Meat-scented Play-Doh is a thing now, because it's 2020 and anything goes.

Instagram

This is not your childhood Play-Doh. Hasbro, the toy company behind the familiar modeling compound, is selling a new line of the product, with grown-up scents -- and some of them sound rather stinky. But the childhood-meets-maturity product is already sold out on Amazon.

The adult-scented Play-Doh is sold in a six-pack, with each can offering a different color and scent.

"Call us scent o' mental, but parenting has never smelled better," a representative for Hasbro wrote on an Instagram post introducing the product.

"Overpriced Latte" smells like coffee, "Mom Jeans" like "clean denim," "Grill King" smells like smoked meats, "Dad Sneakers" like rubber, "Spa Day" has a floral scent, and "Lord of the Lawn" smells like fresh-cut grass. Not sure a meat-scented Play-Doh was ever going to smell good no matter what chemicals were thrown into the mix, but hey, it might make a fun gag gift for someone who never quite outgrew the fun of squishing clay around.

Amazon doesn't list a price for the multipack, but ComicBook.com points out that it can be preordered for $10.99 at Entertainment Earth.

The original smell of Play-Doh (kinda salty, kinda reminiscent of your kindergarten classroom) is so beloved that it's even sold as a cologne spray by fragrance-maker Demeter.