The Facebook billionaire spent the and would .
Over the summer, he just wanted to relax in Hawaii, away from the public eye. So he slathered an absurd amount of white sunscreen on his face in hopes of avoiding the paparazzi. It didn't work.
Social media users immediately, comparing his look with the Joker from the 1966 Batman TV show; Data from Star Trek: The Next Generation; and images of stereotypical French mimes.
"I really should have thought that one through more," he said, recalling the event during an Instagram Live discussion with the photo platform's CEO on Tuesday. "I noticed there was this paparazzi guy following us and, so I was like, 'Oh I don't want him to recognize me so you know what I'm gonna do? I'm just gonna put a ton of sunscreen on my face.' And that backfired."
It sure did.
The CEO said he has learned his lesson.
"No one needs to be wearing that much sunscreen," he said, laughing at the memory. Zuckerberg said there's a "delta" between how cool you think you look while doing extreme sports and how silly you actually look when someone takes a photo of you. "I'm glad people can laugh about it," he said. "I laugh about it and I think it's pretty funny."