The soft-drink giant has partnered with IHOP on the limited-edition flavor. But will it stack up?
Pancake Day was March 1, but Pepsi is celebrating flapjacks with its latest flavor, Pepsi Maple Syrup Cola. The soft drink giant describes the limited-edition soda as a blend of "the indulgent flavor profile maple syrup with the crisp, refreshing caramel notes of a Pepsi."
Launched in collaboration with IHOP, Pepsi Maple Syrup Cola isn't currently available in stores: Starting Thursday, curious consumers can take a snapshot of their pancake stack and share the photo on Instagram or Twitter with the hashtag #ShowUsYourStack. (The pics don't have to be of IHOP pancakes -- they can be from another restaurant or your own kitchen.)
Two thousand daring drinkers will be chosen to receive 12-ounce cans of Pepsi Maple Syrup. One winner will receive a bottle with a custom "spout" inspired by IHOP's syrup pitchers.
Fans must follow @Pepsi on Instagram and Twitter for the duration of the sweepstakes, which ends March 29.
Pepsi Maple Syrup Cola follows in the carbonated trail of other unique Pepsi flavor combinations -- including apple pie, hot chocolate, Cracker Jack and Peeps.
Last month, Pepsi unveiled Pepsi Nitro, a nitrogen-infused cola available in regular and vanilla flavors.