Ikea teases cardboard digital camera
The Swedish furniture maker that mastered budget home products turns its eye toward a cardboard shooter. The company probably does have a lot of boxes to recycle.
Forget smartphones, tablets, and digital cameras. What about capturing that special moment with a cardboard cam from Ikea? Bonus: Looks like there's no assembly required.
Last week, Ikea included a cardboard camera in press kits for those attending the Fuorisalone design expo in Milan. The "disposable" device shoots 40 pictures, uses two AA batteries, and features a thin built-in USB port.
Gizmodo Italy reports that the cheap camera will soon go up for sale, but doesn't have information on a worldwide release (we assume it won't only be available in Strand East, Ikea's upcoming London neighborhood).
A trailer floating around from last month, courtesy of Ikea UK, offers some amusing details about the cardboard shooter.