You know those self-centered, self-regarding people who just have to look at their cell phones during dinner?
Facebook loves them. Facebook admires them. Facebook wants to promote them.
This thrust toward spiritual progress is the company's latest ad for Facebook Home, its attempt to turn your Android into something from Redmond.
In one recent ad, we saw Mark Zuckerberg's loyal troops ignore his dull corporate ra-ra in favor of a screeching goat.
Now, we can see a young woman ignoring her family.
Oh, all families are awful, aren't they?
They insist on imposing emotional control upon you. They tell you what to do, what to think, what to believe, and which lover to toss down the chute of despair.
And what do you get in return?
Food, that's what.
Yet Facebook wants you to believe that your Facebook friends are your real family. Yes, those people whom you hardly talk to, hardly remember, or hardly even know.
Don't listen to your mom, dad, aunts or uncles. Their pain is just a pain. Instead, swipe through Facebook Home and see which friends are attending the ballet.
Those friends who are not at the ballet are having snowball fights. You see, that's what life's really about, not communing with your kin.
Many will find it deeply refreshing that tomorrow's world power is revealing its priorities.
Let your mom feed you. But then sustain yourself with your marvelous Facebook friends.