Hyundai Concept Genesis: a new beginning

Hyundai unveils its Genesis concept at the 2007 New York auto show.

Kevin Massy

CNET Networks

It looks like Hyundai is vying to be the Samsung of the automotive world. The South Korean automaker showed it is gearing up to take on the high-end Japanese (and German) competition with the unveiling of its Concept Genesis luxury sport sedan at this week's New York auto show. The rear-wheel-drive Genesis, which will be put into production for the 2008 model year, is driven by an all-new 4.6-liter "Tau" engine, mated to a ZF six-speed automatic transmission. Hyundai says the car will produce "well over 300 horsepower," and it will go from 0 to 60mph in "well under six seconds."

CNET Networks

We couldn't get inside the model on display in New York to check out the cabin tech, but expect it to come armed to the teeth with in-car gadgetry when it arrives: Harman's Infinity has been commissioned to design a 5.1 discrete surround-sound audio system for the production model, which will also come with the option of HD radio. The 2008 Genesis will come with Bluetooth hands-free calling, a GPS navigation system, a backup camera, and a push-button start.