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How the Moto X Cyber Monday deal 'do over' will go down

It was perhaps the best deal of the day, except that it didn't happen. Here's how Motorola plans to make up for it.

Moto X
A steal at $349 off-contract, if you can get at it. Sarah Tew/CNET

It was an epic Cyber Monday deal that disintegrated into an epic fail. But now Motorola is ready to make amends and offer up twice as many off-contract Moto X units for as little as $349, starting Wednesday at 9 a.m. Pacific time. 

In case you weren't one of the multitudes constantly reloading the Moto Maker site and waiting for word to be passed down via Twitter that the deal was on, here's the quick chronology of what happened to make one of the most anticipated Cyber Monday deals into the only "whoopsie! Wednesday" and "makeup Monday" deals I know of:

  • Last week, Motorola announced it would reduce the price of all its off-contract Moto X models by $150 for a short period starting at 6 a.m. on Monday.  
  • Come Monday morning, Motorola's site was largely inaccessible and the company gave word to hold tight on the bargain snatching until all systems were go.
  • Within a few hours, Motorola was able to initiate the deal on non-customizable developer editions, which went for $399 each and sold out by mid-afternoon.
  • The Moto Maker site, the only way to get hold of the $349 16 GB off-contract Moto X, remained offline all day until the whole promo was finally called off at 7 p.m. and a grand do-over was set for Wednesday and next Monday.

Motorola CEO Dennis Woodside made a surprisingly candid and detailed apology -- you can read more on the mea culpa in our earlier coverage of the whole debacle.

Then on Tuesday Motorola posted details of how its Cyber Monday "2-Day Holiday Sale" will go down, and it's a streamlined approach designed to eliminate the server-busting crush of thousands of people with grandfathered unlimited data plans on Verizon placing an order at once. 

The full protocol can be found in this FAQ, but the basic idea is that starting Wednesday at 9 a.m. and again next Monday at 9 a.m. you can head over to the Motorola website and register for the deal with your name and email. Register successfully and Motorola will email you a discount code that's valid for $150 off and gives you a week to design your off-contract Moto X via Moto Maker.

Clearly the hope is that this will prevent the punishment that Woodside concedes the Moto Maker site took on Monday. As for meeting the demand, it seems that even after the anticipated Nexus 5 release the masses are still hungry for a decent smartphone that doesn't come with the tired old two-year shackles of a carrier contract. 

Will you snag a place in line for this belated Cyber Monday deal? Let us know why or why not below. 

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