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Hobbits get serious about air safety

Weta has teamed up with Air New Zealand to produce a Hobbit-inspired safety video that includes a cameo by Peter Jackson.

Michelle Starr Science editor
Michelle Starr is CNET's science editor, and she hopes to get you as enthralled with the wonders of the universe as she is. When she's not daydreaming about flying through space, she's daydreaming about bats.
Michelle Starr

(Screenshot by Michelle Starr/CNET Australia)

Weta has teamed up with Air New Zealand to produce a Hobbit-inspired safety video that includes a cameo by Peter Jackson.

Those airline safety videos they make you watch as the plane taxis out can be a massive yawn-fest. We may or may not be guilty of tuning out in favour of reading something vastly more interesting — the instructions on the air sickness bag, for example.

Air New Zealand understands this. For a while now, the airline has been producing funny safety videos in a variety of styles in order to get people to pay attention.

The latest — An Unexpected Briefing — was made in partnership with Peter Jackson's Weta, and features a motley cast of elves, hobbits, dwarves and other assorted characters from Middle Earth.

We watched it from beginning to end. From our desks. And will probably do so again. Conclusion: every airline safety video from now on should have at least one hobbit. You can watch it for yourself below.