Hello Kitty's new definition of fat cat

This Hello Kitty business has finally crossed the line. Not only has the fearsome feline invaded everything from the car to the kitchen, but now it's mocking the most sensitive issue of all: our physique.

The "Hello Kitty Body Fat Meter"--the name alone is disturbing, in a Kubrick kind of way--measures how well you've done on the "Thigh Master," right down to the last Oreo calorie, for $50. And because we just can't have enough Kitty products around the house, Gizmodiva says there's even a matching kitchen scale to weigh your Kitty hot dogs. (Kitty dogs?)