Hello Kitty may have met its match

There may be hope after all. After years of suffering under Hello Kitty ubiquity, we may have found someone to enlist for help in a counter-insurgency: "Mashimaro." The M808 phone pays homage to the animated rabbit with a package of goodies that includes the character's trademark toilet (don't ask) as a charger. It has various features, including games, that also continue the Mashimaro theme. We may be looking at a new day in Japan's kawaii wars.