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The hat that's desperate to 'Make Apple Great Again'

Commentary: Roberto Hoyos thinks Apple isn't what it used to be. So he's selling a red hat that looks like another red hat you've seen a lot over the last year.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

I can't see Cook wearing one of these, can you?


President Donald Trump has yet to inspire everyone in the US with his policies.

He seems, though, to have inspired one man with his hat.

Roberto Hoyos, the man behind the Throwboy pillow company, seems to have taken one look at the president's signature red hat and thought: "I need to stand up for the oppressed people too."

Here, then, is his "Make Apple Great Again" hat. For sale at a bargain $24.95, this bears all the hallmarks of the original hat that promised to make America great.

The product description of this headgear offers the deep frustrations of surely more than one Apple diehard.

"Remember the days when their products surprised you, excited you and held a special place in your heart? Remember when the keynotes were dynamic, genuinely funny and full of showstoppers?" it says. "Throwboy remembers."

Oh, but times change, Roberto. I'm not sure Apple even enjoys those keynotes anymore. It's now a very big global company, not a little upstart rebel ready to tweak Big Brother.

Throwboy, though, continues to throw shade: "And like you, we've been asking ourselves 'what are they doing?' time and time again. We know the present is going great, but we want the future to be insanely great."

With all the troubles in the world -- the tech world included -- it's a little insane to be expecting greatness.

Excitement, though, shouldn't be too much to ask. Especially when Apple continues to claim it peddles magic -- even if it's now of a practical kind.

Apple didn't immediately responded to requests for comment. Hoyos, however, told me he's been an Apple fan since the '90s. He offered me a specific example of a product area in which he thinks Apple has faltered.

"The new MacBook Pro is a great example of Apple prematurely abandoning technology that is still in a professional workflow, in favor of a thinner design and ports that have yet to be widely adopted," he said.

I can't imagine Apple CEO Tim Cook wearing one of these in order to rally his troops. I can, however, imagine the president wearing one in order to shame Apple into bringing all its manufacturing back to the US.

Hats can often make a powerful statement.

Updated 9.48 a.m: adds comment from Hoyos.

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