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Hard drives get into leather too

Traditional boring hardware continues to make fashion inroads.

Evergreen

The computer fashion runway is getting crowded, but the models may not be what you'd expect: Some of the more recent stuff-strutting entrants are portable hard drives.

Manufacturers of mundane hardware are doing whatever they can to attract new consumers, whether it be Western Digital's flamboyant colors or LaCie's modern art. Now Japan's Evergreen is appealing to the tactile senses, Akihabara News reports, with a storage box covered in leather.

Regardless (or irregardless) of your feelings about tanned cowhide, you've got to give these guys credit for trying. Evergreen, after all, has even attempted to a fashion statement out of cables.