Culture

Gucci's Star Trek-inspired fashion is sexy, sci-fi heaven

The fashion house has cracked open the vaults to serve up the glittering space monster realness we'll all be wearing in the future.

Claire Reilly Former Principal Video Producer

Claire Reilly was a video host, journalist and producer covering all things space, futurism, science and culture. Whether she's covering breaking news, explaining complex science topics or exploring the weirder sides of tech culture, Claire gets to the heart of why technology matters to everyone. She's been a regular commentator on broadcast news, and in her spare time, she's a cabaret enthusiast, Simpsons aficionado and closet country music lover. She originally hails from Sydney but now calls San Francisco home.

Expertise Space, Futurism, Science and Sci-Tech, Robotics, Tech Culture Credentials

Webby Award Winner (Best Video Host, 2021), Webby Nominee (Podcasts, 2021), Gold Telly (Documentary Series, 2021), Silver Telly (Video Writing, 2021), W3 Award (Best Host, 2020), Australian IT Journalism Awards (Best Journalist, Best News Journalist 2017)

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Claire Reilly

July 27, 2017 12:55 a.m. PT

gucci-and-beyond-aliens — Fashion, the final frontier.
Gucci

Coco Chanel used to say, "Before you leave the house, look in the mirror and take one thing off."

But if you're Gucci? Add some space monsters, throw in a few robots and beam everything away on a teleporter, dammit!

The iconic fashion house has released its Fall/Winter 2017 fashion campaign and it's a match made in '60s Star Trek heaven. The design house began teasing the Gucci and Beyond campaign on its Instagram yesterday, slowly revealing images of UFOs, glittered space rocks and sexy, sexy aliens in bedazzled eyeglasses. (This season's trend? Blue skin set off with a glossy red lip. A look that goes from office to Mars with ease.)

In the teleporter: an image from the #GucciFW17 campaign. Captured, women’s looks including a floral brushed mohair hooded coat with sequin appliqués, floral jacquard leggings and Mary Jane pumps with crystal buckle, iridescent gold crépe silk lurex jacket and crystal mesh leggings, a double breasted coat with crystal swirl embroideries and floral jacquard jacket and high waist flare pants. #gucciandbeyond @StarTrek Photographer: @_glen_luchford Creative director: #AlessandroMichele Art director: @christophersimmonds Star Trek elements courtesy of CBS. TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

A post shared by Gucci (@gucci) on Jul 26, 2017 at 9:52am PDT

While Chanel held its latest runway show in a fake data centre, photographer and filmmaker Glen Luchford (who shot the campaign) has gone back in time to recreate vintage sci-fi in all its low-tech, sepia-toned glory.

It's not farshun, darling. It's Martian.

Editors' Note: Star Trek is owned by CBS, the company that owns CNET.