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Greenpeace toilet paper guide rolls out on iPhone

Environmental organization Greenpeace, which previously criticized Apple for a weak environmental performance, turns to the Apple iPhone to spread its message on sustainable toilet paper.

The application aims to let consumers quickly compare household paper brands while in the grocery store.

A few years ago, Greenpeace singled out Apple when assessing companies for toxic waste. The clash now seems to be in the past, as Greenpeace has started using Apple's iPhone to spread its message on the importance of selecting the right toilet paper.

Greenpeace has launched an iPhone application version of its "Recycled Tissue and Toilet Paper Guide" that lets consumers compare brands available at their local grocery store to find which brands are most environmentally sustainable.

The app, developed by 3rdWhale, gives advice on a scale from "Recommended," "Avoid," or "They Can Do Better" on brands of facial tissues, toilet paper, paper towels, and paper napkins.

The ranking is based on percentage of recycled content, the percentage of post-consumer content, and the bleaching method used.

The application is available for download for the iPhone and Google Android. A WAP version can be found here.

After the Greenpeace debate, Apple started what it called "a Greener Apple campaign" to Greenpeace cheers, and it seems to have had an effect.

In Greenpeace's latest rankings, Apple scored 4.7 out of 10--"Up four places, good on chemicals elimination, improved on recycling but still poor on energy."

It should be interesting to see if the toilet paper guide prolongs the green peace.