Google's TV ad program now live

A program to let advertisers run national ad campaigns through Google is out of beta testing.

Advertisers now can use Google TV Ads to, well, place ads on TV, Google said Wednesday. The service is out of its invitation-only beta program that began in June, the company said on its AdWords blog.

No doubt this service will get more interesting when the glorious future of integrated video and Internet access arrives, but for now, it just means Google can feed ads to several dozen TV channels nationwide.

As with Google's AdWords service for placing ads on its Internet search page, advertisers bid for placement. A tool shows estimated costs to run a particular campaign, letting people increase or decrease the bid before they actually place them. Advertisers are only charged if the ads run, and a report afterward shows where they did.