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Google's Motorola goes after Apple maps in new ad

Motorola is rather amused by Apple's maps problem. And what do you do when you're amused? Like Samsung, you do an ad.

How many fronts can a good war have?

An infinite number, if the bazooka fire around the iPhone 5 can be believed.

For Google's Motorola doesn't want to be left behind Samsung and Nokia, both of whom have already tried to mock Apple's new elongated marvel.

I am indebted to TechCrunch for coming upon a Motorola Google+ post (also on Motorola's Facebook page) that enjoys an ad with a mocking tone.

What reason could Motorola have to mock the iPhone 5? Why, it's the iOS 6 Maps app, of course. You know, the one that doesn't seem to quite get the locations right.

The headline to this piece is thoroughly pointed: "The real world that's fit for your hand."

Oh, dear. That venom is hardly fit for my head.

The Droid Razr M has Google Maps, which is a pulsating delight. Motorola would even like you to participate in the hashtag #iLost. (Which is a description of so many lives.)

One is wondering whether all the Androiders have formed a coalition to get at Apple. For Business Insider pointed me to a Samsung post -- also on Google+, as well as Samsung's Facebook page.

This doesn't have quite the same poisonous serum within it. However, the line: "+1 if you're about to be helping your friends find their way using Google Maps on your Galaxy phone," isn't exactly friendly to Apple either.

I am not sure that maps would be a reason to buy a Droid Razr M. Nor would a plea from my next of kin or even Selma Blair. However, it seems that everyone is looking to toss a barb and carp at Apple's troubled sense of direction.

As with so many skirmishes, one can only get excited about who might next enter the theater of war. Microsoft, you're being a little quiet, aren't you?

Screenshot: Chris Matyszczyk/CNET