Google to penalize advertisers with slow-loading pages
Slow loading ad pages will affect position of ad and minimum bid under new AdWords policy.
Elinor MillsFormer Staff Writer
Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service and the Associated Press.
Companies advertising on Google's AdWords system better fine-tune their ad landing pages.
In its automated auction system, Google will soon be looking at the length of time it takes to see an advertiser's landing page once an ad is clicked as a factor in determining ad position and minimum bid for keywords.