Google will show off Pixel, Daydream at NY pop-up store

The pop-up store will focus on "Made by Google," or the products unveiled at its event earlier this week.

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Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
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  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng
The Google Pixel​ XL, a 5.5-inch Android phone, has a top-shelf camera and built-in Google Assistant abilities.

The Google Pixel XL will likely be at the pop-up store.

Stephen Shankland/CNET

Google will soon have a physical showcase for all of its "Made by Google" wares.

The online giant plans to open a pop-up store in the Soho district of New York. The store is scheduled to open on October 20, and will be located at 96 Spring Sprint.

The "Made by Google" store means you'll be able to see the products that the company showed off at its event earlier this week. That includes the new Pixel phones, the Google Home speaker, Google WiFi and its Daydream View virtual-reality headset.

Customers won't be able to actually buy products there -- it's purely a showcase. Google doesn't have any other locations planned either.

There's no telling how long the store will be up. Google wouldn't say how long it would remain open.

Update, 9:44 a.m. PT: To include more details about the store.