Still, some might wonder whether this campaign shows that Goldman needs not only to hire more diverse young people, but also do ever more to correct its image -- especially among the young and idealistic.
Goldman didn't immediately respond to a request for comment. However, its global co-head of brand and content strategy, Amanda Rubin, told Bloomberg: "We're trying to be valuable and help young people understand Goldman."
We're all trying to be valuable, in one way or another.
The value in these ads, though, will surely lie in Goldman being able to persuade young people that it has values beyond making as much money as possible.