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Facebook now twice as big as MySpace? Oh boy

The social-networking turf wars go on. And on. And on. You may think that Facebook is so far ahead in worldwide traffic that we should call it a day, but other factors are still at play.


The blogosphere's love affair with Facebook-MySpace traffic wars just won't stop.

On Thursday, TechCrunch posted new statistics from ComScore that show Facebook now pulling in nearly twice as many unique visitors worldwide as its News Corp.-owned competitor.

About 222 million people visited Facebook worldwide in December (keep in mind that the social network pegs its active user count somewhere just north of 150 million these days) versus 125 million people for MySpace.

This comes less than two weeks after other ComScore statistics indicated that not only was MySpace still bigger in the U.S., it was way ahead in page-view count and time spent on the site.

But worldwide, the new ComScore numbers indicate that Facebook has a bigger edge on page views.

I have a headache now.

MySpace offered a statement in response, and it's not denying that it's been eclipsed in traffic:

We are laser focused on building a sustainable global business which we measure by profits and revenue--not just eyeballs. In a tough economic climate, our international revenue is up 30 percent year over year and we continue to focus on those markets with the strong monetization opportunities.

Additionally, MySpace continues to dominate the U.S. market--where the bulk of online advertising revenues reside--both in terms of monetization and user engagement with more than 76 million unique users and a 40 percent spike in engagement year over year.

MySpace does have a point. With News Corp.'s media muscle behind it, not to mention a stronger foothold in the U.S. and a willingness to use splashier advertisements (i.e. "wrapping" the homepage), it's not too hard to see that MySpace probably still has a notable edge in the advertising race.