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'EverQuest' gets pizza partner

Having apparently taken leonine beasts and enchantment spells as far as they can go, Sony Online Entertainment has found a new weapon in its bid to make "EverQuest II" the baddest online game out there--pizza. [Missing Links]

David Becker Staff Writer, CNET News.com
David Becker
covers games and gadgets.
David Becker
Promotional ad Having apparently taken leonine beasts and enchantment spells as far as they can go, Sony Online Entertainment has found a new weapon in its bid to make "EverQuest II" the baddest online game out there--pizza.

The publisher this week announced an alliance with Pizza Hut that will enable players to deal with the munchies without leaving the game. Type in "/pizza" while playing the fantasy role-playing game, and a browser window will pop up where you can order a pie for delivery.

You'll still have to get out of your chair when the pizza arrives, however, and you'll need to pay in real money instead of in-game "platinum pieces." And, based on the image accompanying the announcement, you might want to specify that you want a pie that isn't enchanted or otherwise prone to elvish magic.