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Even in media mecca, plenty are willing to pirate

New York magazine asks SoHo residents how much they're willing to pay for media. Overall, the answer that came back: not much.

NEW YORK--Manhattan is the center of book publishing, all four music labels have headquarters here, and it's home to the country's largest general newspaper.

New York magazine

But even in the Big Apple, many people appear unwilling to pay for media.

New York magazine conducted an apparently unscientific poll of 100 pedestrians in Manhattan's SoHo district and it revealed some startling and humorous results.

Few of those polled are willing to pay for The New York Times. Asked whether they subscribe to the paper, 79 said no. Asked how much they would be willing to pay to read the paper online, 63 said "nothing." To the question of how charging a fee to read the paper online would affect The Times, 65 answered that it would make it less successful.

The good news for the music industry was that 34 of the respondents say they pay for all their music. The bad news is that 61 acknowledged obtaining at least some of their music illegally.

As for downloading TV shows illegally via BitTorrent files, seven of those polled said "all the time." Five said never." 38 said only if they miss a show on TV. 12 asked "What the hell is a torrent?"

When it came to books, the respondents were much more willing to pay and don't appear to be Kindle fans. Check it out.