Spotify's annual personalized recap of your music tastes also includes your top 2021 songs, artists, genres and more.
Spotify's 2021 Wrapped takes your personal listening data and spins it into games and an "audio aura" reading.
Spotify's 2021 Wrapped experiences, which tap into your personal data to recap your musical tastes for the year, launched Wednesday in its mobile apps worldwide. This year's Wrapped includes new features like divining your "audio aura," playing "two truths and a lie" with your 2021 trends and making you the hero of your own movie soundtrack. As usual, the Wrapped experience also sums up your own top artists, genres, songs and podcasts, plus total minutes listened on Spotify.
Wrapped is one of Spotify's most popular personalization features, as well as the hook for the company's biggest marketing campaigns of the year. Spotify itself is the world's biggest streaming music service by number of users, providing a pulse of the world's listening habits with its annual recap of the year.
This year's personal Wrapped experiences include:
And you can share your Wrapped recap on TikTok this year. A new social-sharing "card" for TikTok joins ones for Snapchat, Twitter, Instagram and Facebook.
People reported problems accessing their Wrapped experiences throughout the day of launch. Starting about one hour after Wrapped launched Wednesday, the top three trending Google search queries related to Spotify over the next 24 hours were "Spotify Wrapped something went wrong," "Spotify Wrapped crashing" and "Spotify Wrapped won't load." Down Detector also reported an influx of disruption complaints.
Spotify declined to comment.
Disruptions like these can be caused by a variety of factors. A company's servers can be overwhelmed by a surge in traffic, but a memory-intensive experience can also strain some devices' ability to process the demands of an app.
Wrapped is available only in Spotify's mobile app for Android mobile devices or Apple iPhones or iPads.
Spotify's Android and iOS mobile apps have banners for Wrapped near the top of the Home tab, where you can enter your personalized Wrapped.
You can also visit spotify.com/wrapped using your Apple or Android mobile device, which has a button with a deep link that drops you into your Wrapped experience in the app. If you see a button that says "download the app," click on it even if you've already installed the app on your device. (The button's link will simply open the app where you want to be, or it may prompt you to update the app if you haven't done so in a while.)
If you still can't find your Wrapped, it's possible you haven't used Spotify enough to generate sufficient data to create a personalized experience. For users to be eligible for Wrapped, they must stream at least 30 tracks for more than 30 seconds, as well as stream at least five artists.
Spotify also uses its Wrapped rollout to reveal its rankings for the most-streamed audio on its service this year.
Global most streamed artists
US most streamed artists
Global most streamed songs
US most streamed songs
Global most streamed albums
US most streamed albums
Global most popular podcasts
US most popular podcasts
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