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Rev Up for a Live-Action Hot Wheels Movie From J.J. Abrams

Coming soon to a theater near you: the entire Generation X toybox.

Gael Fashingbauer Cooper
CNET freelancer Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." If Marathon candy bars ever come back, she'll be first in line.
Gael Fashingbauer Cooper

Takes you back to your childhood, doesn't it?

Race Service

Another childhood toy is coming soon to a theater near you. J.J. Abrams' Bad Robot production company has teamed up with Warner Bros. Pictures and toymaker Mattel to produce a live-action action film about the Hot Wheels line of toy cars.

"Growing up, Hot Wheels were more than just cars, they were vehicles for our imaginations," Peter Dodd, Warner Bros. vice president of production, said in a statement. "Today, we at Warner Bros. are thrilled to bring that imagination to the big screen with Robbie Brenner and the creative team at Mattel along with the ingenious minds of J.J. Abrams, Hannah Minghella and the team at Bad Robot."

Very little about the Hot Wheels movie was revealed, as cast, plot and release date aren't yet available. But Hot Wheels toys were first introduced in 1968, and have had a presence in the toy boxes of Gen Xers and following generations ever since.

Mattel and Warner Bros. are also working on a star-studded motion picture about the popular Barbie doll, set to come out in 2023. And get ready to see more childhood toys take the big screen. Mattel Films is developing movies based on American Girl dolls, Major Matt Mason action figures, the Rock 'Em Sock 'Em Robots boxing toy, and even -- not sure how this will work -- the card game Uno.

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