"This business model is bad for people's creativity, especially young people," Gordon-Levitt said at TechCrunch Disrupt in San Francisco. "If you're setting out to make a short film, for example, and you already have on your mind, 'What's going to get me the most likes, followers, subscribers, etc.,' that's not the creative process that's going to make you the most happy as a creative person."
While plenty of beautiful content and communities exist on YouTube and Instagram, Gordon-Levitt said, he has an issue with business models that offer "free" services in exchange for "the right to conduct mass surveillance" and apply machine-learning algorithms to massive data sets for the benefit of third-party advertisers.
"That's a basic business model that the world should get off of entirely," he said. "We shouldn't be monetizing software or businesses that way."
Gordon-Levitt is, on the other hand, a fan of Netflix's business model. He says he appreciates the direct relationship between the customer and the service, with the company collecting data to give viewers content they like.
"I'm all for using data to accomplish a goal that the user has signed up for," he said. "It's when the user is being subjected to these algorithms not in their interest, but in the interest of some third party behind the curtain -- that's where you get into danger."
Another company Gordon-Levitt is a fan of: Apple. The actor is set to , a drama series about an elementary school teacher in Los Angeles.
"Apple has a history of making the best creative tools ever," he said. "That's exactly who I want to be connecting with."
Neither Instagram nor YouTube immediately responded to a request for comment.