Joseph Gordon-Levitt gets creative by turning HITRECORD into a learning lab

On CNET's I'm So Obsessed podcast, the actor talks about building a subscription-based video service called Class Projects that's all about "learning by doing."

Connie Guglielmo SVP, AI Edit Strategy
Connie Guglielmo is a senior vice president focused on AI edit strategy for CNET, a Red Ventures company. Previously, she was editor in chief of CNET, overseeing an award-winning team of reporters, editors and photojournalists producing original content about what's new, different and worth your attention. A veteran business-tech journalist, she's worked at MacWeek, Wired, Upside, Interactive Week, Bloomberg News and Forbes covering Apple and the big tech companies. She covets her original nail from the HP garage, a Mac the Knife mug from MacWEEK, her pre-Version 1.0 iPod, a desk chair from Next Computer and a tie-dyed BMUG T-shirt. She believes facts matter.
Expertise I've been fortunate to work my entire career in Silicon Valley, from the early days of the Mac to the boom/bust dot-com era to the current age of the internet, and interviewed notable executives including Steve Jobs. Credentials
  • Member of the board, UCLA Daily Bruin Alumni Network; advisory board, Center for Ethical Leadership in the Media
Connie Guglielmo
3 min read
Joseph Gordon-Levitt

Joseph Gordon-Levitt.

Matt Winkelmeyer/Getty Images

When actor and filmmaker Joseph Gordon-Levitt launched HITRECORD a decade ago, the goal was to give people an online place where they could come together and create projects -- everything from songs to poems to TV shows. Remember, this was long before the coronavirus pandemic forced the world to embrace the idea of remote collaboration.

Fast-forward to 2021 and HITRECORD has two Emmys for TV shows created by Gordon-Levitt and an online community that boasts more than 1 million members. And now it's found a new way to bring people together online, through Class Projects, a subscription-based service (starting at $20 per month) where you can learn creative skills and get expert feedback by working on a project. Think of it as an interactive version of MasterClass. 

What can you learn? Everything from voice acting to songwriting with freestyle vocals to how to draw sci-fi scenes. Gordon-Levitt, who starred in the hit TV show 3rd Rock From the Sun, hit movies like Inception and the upcoming series Super Pumped: The Battle for Uber, leads free classes like one for writers on creating a character based on yourself and a mini class on voice acting with naturalism by doing a monologue. 

"We've spent a long time thinking about how could we make [HITRECORD] a lot more inclusive," says Gordon-Levitt in an interview for CNET's I'm So Obsessed podcast series

Class Projects, he says, is all about you jumping in and doing all kinds of things, whether it's writing, photography, music or acting. "If you want to learn a creative skill, you're not going to learn it if you just sit and watch," he said. "You're only going to learn it if you actually do it."

Gordon-Levitt has education on his mind. He stars as a teacher in the Apple TV Plus series Mr. Corman and says he's been on a journey to "be a positive contributor to the world."


A still from a Class Projects video Gordon-Levitt hosts on applying contrast in your creative process.

Screenshot by Kent German/CNET

"As a culture, we spend probably too much time distracting ourselves and entertaining ourselves and kind of amusing ourselves as opposed to challenging ourselves to do the hard, slow, thinking work to really make ourselves happy and fulfilled and create a better world," he adds.

"I don't mean to get on a soapbox, but I thought about how I can be contributing something positive," he says. "As much as I love telling stories and making art and entertainment, teaching really appeals to me. You're communicating with an audience of sorts ... but you're trying to communicate something that will help them grow or learn or enrich their lives."

I also spoke with Gordon-Levitt about the potential of technology, like virtual reality, and his concerns with just how powerful media technology platforms, like Facebook, are becoming and how many tech business models are "predatory."

"It's designed to be addictive, and I think we're just starting to scratch the surface of the harm done by that," he says. "I don't think that digital technology is necessarily negative. I think it can be built to be incredibly positive and nourishing and wonderful. It's a question of how we use it. And a lot of that is, Are we willing to challenge ourselves a bit to dive into experiences that are not the path of least resistance? Or do we want to just chill?"

And of course, we talked about his current obsession, a podcast called 80,000 Hours with Rob Wilbin that hosts conversations about how we can come together to solve big problems.

Listen to my entire conversation with Gordon-Levitt in the podcast player at the top of this article. And subscribe to I'm So Obsessed on your favorite podcast app. In each episode, Patrick Holland or I catch up with an artist, actor or creator to learn about their work, career and current obsessions.