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Coronavirus be damned, musicians still reach new fans

Bands and solo musicians have taken a hit during the pandemic, but tech means they can still create art together and continue to build a fanbase. Foxtails Brigade told us how they're adapting.

Stephen Beacham Senior Video Producer
I'm an award-winning Senior Video Producer and Host for CNET.com focusing on How-To videos, AI, and environmental technologies. I lead CNET's How-To video strategy for horizontal and vertical video formats on multiple platforms. I am responsible for managing and optimizing CNET's flagship YouTube channel by developing and implementing our publishing and subscriber growth strategies. I also serve as CNET's Live Events Producer and Live Streaming Engineer coordinating CNET's team coverage of big tech events since 2011. I come from an audio production background as a Music Producer, Audio Engineer, and Mixer and have worked with multi-platinum artists including Green Day, Smash Mouth, and Lenny Kravitz. Today, I continue to produce and mix records for artists and bands spanning a wide range of genres and have been building a list of credits sound designing and mixing short films.
Expertise How-To video | AI | Environmental Sustainability Credentials
  • Webby Award Winner for Best Environmental and Sustainability video (2023), 3-time Telly Award Winner (2019, 2020, 2022) 12 years experience producing videos, podcasts, and live events for CNET.
Stephen Beacham
2 min read

This generation of artists and musicians is prepared for this pandemic. "I spent the last 10 years of my life learning how to make recordings in a bedroom," said Anton Patzner, member of Foxtails Brigade. "People would make fun of that for a long time. It didn't seem like the professional way to do it and now all of a sudden, that's how we do things." 

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Foxtails Brigade

The live music industry has suffered during the coronavirus crisis. There are no concerts. All the major outdoor festivals have been canceled. Bars and nightclubs are shut down. Where does that leave the independent artists and musicians who perform for a living? We've witnessed one of the largest migrations of people to the online world in human history. So how can musicians and performers adapt and survive during this time? 

It turns out they were ready for this. Apps such as Patreon, Zoom, YouTube and Facebook Live have become platforms to build an audience and to be creative while making it easy for artists to reach their fans and clients all over the world. 

Watch this: This generation of musicians were prepared for the pandemic

"Like many bands out there, we kind of just decided to get back on the bandwagon of doing live streaming, which we had been experimenting with and doing quite a bit of a couple years ago. Once shelter-in-place happened, it just seemed like the obvious thing to do to still continue playing music," said Laura Weinbach, lead singer and guitarist for Foxtails Brigade.

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CNET News producer Stephen Beacham spoke with the two musicians from the San Francisco Bay Area about how they're handling the global pandemic as they continue to build a fan base and be creative in an increasingly unpredictable future. 

Don't miss the Foxtails Brigade Live Show on Rushtix May 21 at 7 p.m. PT.

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