Directors Joe and Anthony Russo know fans want to see the "Avengers: Infinity War" trailer previously screened only to fans at D23 and San Diego Comic-Con earlier this year. But taking a note from an old Orson Welles wine commercial, the brothers have a message to deliver.
On Friday, the Russos posted this brief video to their shared Instagram account, captioning it, "Regarding your demands for the release of the Infinity War trailer..."
"Some things can't be rushed," says legendary director Welles in the ad, the very first of a series he appeared in from 1978 to 1981. After plugging the inexpensive wine, he ends with, "What Paul Masson himself said nearly a century ago is still true today: We will sell no wine before its time."
Some fans cheered the Russos on: "Stick to your guns guys," wrote donnam40. "As an old woman who has aged like a fine wine, I believe in the old saying, 'good things come to those who wait.' It's your movie and you can do whatever the hell you want to in regards to the trailer being released."
But others want that trailer NOW.
"'Things take time,'" scoffed a user going by the name Canadian bacon isn't real bacon. "Yeah, because you guys didn't already show a trailer to those who could afford to go to the expo."
The expo, of course, was the July Disney fan gathering D23, where footage from the film was shown to attendees. That same footage was also shown at San Diego Comic-Con, though Joe Russo has said the trailer will be different.
"Avengers: Infinity War" is scheduled for an April 25, 2018 release in Australia, April 27 in the UK and May 4 in the US.