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DS gets a celebrity makeover

Stars recruited for "Metallic Rose" campaign.


Nintendo is trying to turn an ugly duckling into a rose princess. Next week America Ferrera, the star of Ugly Betty, will be joined by Grammy winner Carrie Underwood in a campaign to promote the "Metallic Rose" edition of the handheld DS, which came out last year as part of a special package but is now being offered as a separate product.

Actress Liv Tyler will also be making an appearance in commercials for the red and black version, which also was released in 2007. It's unclear why these celebrities were chosen to promote these particular versions, other than maybe they just liked the colors. But what about some male representation? Recalling his scuffle with Fabio, our bet is George Clooney for black and blue.