As anyone who's ever worked in an animal shelter knows, one of the best ways to get homeless dogs adopted is to put them in front of people. Ad agency OgilvyOne recently took a virtual approach to this idea with a campaign for the Battersea Dogs and Cats Home in England.
Visitors to East London's Westfield Stratford mall were given special flyers containing chips that triggered digital billboards around the mall. As you can see from the video above, when people holding the flyer approached the billboards, Barley, an impossibly cute pooch, would follow them or ham it up through twirls and bows.
"Battersea rehomes animals all over the UK and beyond and this could help encourage people to choose to rescue a dog," Carly Whyborn told the UK's Campaign magazine. "We're using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it." Whyborn is the head of operations at Battersea Dogs and Cats Home.
Fortunately for Barley the campaign worked and, according to AdWeek, the lucky dog has found a new home. Of course, there are still many adoptees waiting for homes, so if you're in the UK (or traveling there) you can see who still needs rescuing on the shelter's website.